The personalized video sees an average of 16x higher click-to-open rates and a 4.5x increase in unique click-throughs in email compared to non-personalized content. If you want to take your marketing efforts to the next level through personalized videos, having the right tools for the job is essential.

Why Create Personalized Videos at Scale?

Creating personalized videos at scale can help businesses achieve several benefits. Here are a few reasons why creating personalized videos is essential:

Higher Engagement

Personalized videos are more engaging than non-personalized content. Studies show that they have 16 times higher click-to-open rates and 4.5 times more unique click-throughs in email.

Improved Conversion Rates

Personalized videos can increase conversion rates by creating a more personal connection with the audience. When people see a video that is tailored to their interests, they are more likely to take action.

Better Retention

Personalized videos can help improve customer retention by creating a more memorable experience. When people feel like a company has taken the time to create a personalized video just for them, they are more likely to remember the experience and the company.

Increased Brand Awareness

Personalized videos can increase brand awareness by creating a more memorable experience for the audience. When people share personalized videos with others, it creates word-of-mouth marketing that can help increase brand awareness.

Creating personalized videos at scale can help businesses build stronger customer relationships, increase engagement and conversion rates, and improve brand awareness.

How to Pick The Best Platform for Personalized Videos at Scale

When selecting the best platform for personalized videos at scale, consider factors such as ease of use, customization options, automation capabilities, scalability, good support, integration with existing tools, and affordable cost to help you achieve your marketing goals.

It’s not easy to choose personalized video software that will allow you to create customized videos at scale, just as you want. This is why I analyzed and compared four different personalized video marketing solutions. Check out what Sendspark, BHuman, Covideo, and Rephrase.ai, can do for you.

Sendspark - Make Personalized Video Emails

Sendspark is a platform that offers a hassle-free and highly effective method of collecting customer videos. It enhances engagement levels, fosters authentic connections, and increases the likelihood of email conversions with AI-personalized videos. Sendspark allows users to create and share personalized video messages, adding a personal touch and promoting engagement. The platform offers asynchronous video capabilities to maintain customer connections regardless of location. Pros of Sendspark:

• Easy to Use: The platform focuses on adding logos to videos and generating video links, making it simple to use.
• Enhanced Engagement: AI-personalized videos can significantly boost engagement with customers.
• Authentic Connections: Sendspark helps create authentic customer connections through personalized video messages.
• Asynchronous Video: The platform enables communication with customers at their convenience, regardless of time zones.

Pricing: Sendspark offers a free plan for up to 30 videos. Paid plans start at $12 per month, providing access to additional features and higher video quotas.

BHuman - AI Personalized Videos at Scale

Bhuman is a cutting-edge technology company specializing in AI personalized videos. They enable businesses to create personalized and unforgettable customer experiences at scale, making each video appear to be recorded individually. Pros of Bhuman:

• Robust Technology: Bhuman's AI-powered videos enable businesses to foster human connections at scale.
• Time and Effort Savings: The technology allows for personalized videos without creating individual videos manually.
• Scalable Experiences: Businesses can create scalable and impressive customer experiences by embedding AI personalized videos.
• Unmatched Personalization: Bhuman's videos give each customer the impression of personalized attention, setting them apart from competitors.

Pricing: Bhuman offers three pricing plans:

• Growth: $39 per month with 200 videos. -Scale: $99 per month with 1000 videos.
• Ultimate: $150 per month with 1800 videos.

Covideo - Video Messaging Platform for Businesses

Covideo is a premier video email platform designed for businesses and sales professionals to improve response rates, increase sales opportunities, and facilitate deal closures. It allows users to create AI personalized videos that can be easily recorded, sent and tracked. Pros of Covideo:

• Enhanced Communication: Covideo allows for personalized video messages, improving communication and engagement with prospects and customers.
• Easy Integration: Users can seamlessly integrate videos into various communication channels and preferred platforms.
• Customization Options: The platform offers AI personalized video landing pages and CTAs for more impactful video experiences.
• Comprehensive Analytics: Covideo provides detailed analytics to track the performance of video campaigns and identify top performers.
• Free Demo: Users can experience Covideo's features firsthand by requesting a free demo from video experts.

Pricing:

Covideo offers three main plans:

• Free Plan: Includes 5 minutes of video credits.
• Pro Plan: Priced at $19 per month, offering 1 hour of video credits.
• Business Plan: Priced at $69 per month, with additional features.

Rephrase.ai - AI-Generated Personalized Videos at Scale

Rephrase is a company that specializes in AI generative tools for personalized video production. Their technology is centered around lip-sync, allowing AI avatars to deliver realistic facial expressions and lip synchronization based on input text or audio. Users can access this technology through an API or a website application.

Pros of Rephrase:

• Advanced Personalization: Boost audience engagement and connection.
• Realistic facial expressions: AI avatars produce videos with lifelike facial expressions for engaging and relatable content.
• Time and Cost Efficiency: Save time and effort in video creation, making it efficient for businesses.
• User-Friendly: The platform is designed to be easy to use, making it accessible to many users.

Pricing: The pricing for Rephrase's services starts at $25 per month, which includes 10 video credits. Additional pricing details may vary depending on specific plans and usage requirements.

Summary of my top 4 personalized video software picks

In conclusion, personalized videos offer significant advantages in terms of higher engagement, improved conversion rates, better retention, and increased brand awareness. Choosing the right platform is crucial to harness the benefits of personalized videos at scale. Each platform has its unique strengths and pricing plans to suit various business needs. Integrating personalized videos into your marketing strategy can build stronger customer relationships, boost engagement, and elevate your brand's visibility to new heights.

Frequently Asked Questions about Personalized Video Software

How much does personalized video software cost?

The cost varies between vendors, ranging from $59 to $599 per month. Some offer "pay-as-you-go" pricing for individually rendered videos.

What influences the cost of personalized video software?

Factors include video complexity, duration, resolution, workflow, total minutes, storage needs, and video retention time.

What are common use cases for personalized video software?

It's used in sales, onboarding, email marketing, customer support, and social media campaigns for higher conversion rates and stronger relationships.

What are the benefits of using personalized video software?

Benefits include increased conversions, stronger customer connections, improved brand awareness, and better retention.

Is personalized video software suitable for small businesses?

Yes, many vendors offer affordable plans suitable for small businesses.

Can I try personalized video software before purchasing?

Most vendors offer free trials or demos for exploration.

Is technical expertise required to use personalized video software?

Many platforms are user-friendly, but some features may require a learning curve.

How can I integrate personalized videos into my marketing channels?

Most software offers integrations with marketing automation, CRM systems, email marketing, and social media channels for seamless incorporation.